Oculus Slashes Rift Bundle Price to $399. That’s a 50% Drop in Four Months.

Oculus just announced a sale on their Rift + Touch bundle. For a limited time (six weeks, starting today), you can pick up the bundle for $399 USD. That’s a $200 savings.

The new pricing also represents a 50% savings, or $400, from the same bundle’s $798 price only four months ago.

Note that the new sale pricing only applies to the bundle. Purchased separately, the Oculus Touch controllers are still $99. This is all being marketing as part of the company’s Summer of Rift promotion, which features sale prices on a wide selection of games and other content, as well.

Without getting too far into reading tea leaves, all available data points to two possible reasons for the price cut:

1. Oculus hasn’t sold very many Rifts. VR headsets generally haven’t sold well, with the possible exception of Samsung’s Gear VR. I say possible because many of the units Samsung has moved have been freebies thrown in with the purchase of a new Galaxy smartphone.

2. The impending launch of standalone VR headsets from HTC, Lenovo, and Samsung spells significantly increased competition for mindshare and early install base capture. Oculus is doing what they can to bring new users into their ecosystem now, before these new platforms hit the market later this year.