Google Daydream and Major League Baseball Team Up for VR Series

Matt Apfel, 

Today, we’re debuting our latest collaboration: “On the Verge,” an original VR video series that provides an up-close, behind-the-scenes look at the lives of young MLB stars around the game.

The first episodes of “On the Verge” will take you on the field, inside the batting cage, in the clubhouse and to more places with young MLB stars Josh Bell (Pittsburgh Pirates), Mookie Betts (Boston Red Sox), Manuel Margot (San Diego Padres), and Jose Berrios (Minnesota Twins). These four episodes are available today in the recently released MLB.com At Bat VR Daydream app, which combines live video streaming and real-time stats for a complete live game sports experience in VR. They’ll also be available on MLB’s official YouTube account soon.

I love this direction for VR and other cutting edge storytelling tech: Don’t (just) recreate content we already get via traditional channels. Leverage VR’s unique capabilities to give us something unique. Behind the scenes is perfect; if I’m going to be allowed somewhere usually off-limits to me, like an MLB clubhouse, I’m going to want to look everywhere once I’m inside. VR is perfect for that.

On the Verge leverages Google’s Jump VR creation platform:

We worked closely with MLB to tell these stories from a new perspective amidst unique access points around ballparks with Jump, Google’s platform for VR video capture that combines high-quality VR cameras and automated stitching. Because the Jump cameras don’t take up a ton of space, it allowed MLB to capture memorable moments on and off the field, ultimately producing fun stories of what it’s like to be big leaguers.

The first four episodes are available now via the MLB.com At Bat VR Daydream app. Episodes will also be available on YouTube to be viewed via Cardboard and Daydream View players.