Inception, a next-generation immersive content network, has announced a $15 million Series A funding round led by RTL Group, the broadcast, content and digital media giant. This investment helps Inception expand its content catalogue, enhance its technology platform and accelerate growth.
Inception’s home page showcases a ton of 360 video content, most of which looks mildly tittilating and/or annoying on first glance. Interestingly enough, scroll down the page and you’ll see a bunch of Time Out branded content. I haven’t seen a copy of Time Out in years!
RTL Group is a media conglomerate with interests in 59 television and 31 radio stations in 10 countries across Europe. Their home page is also not a model of modern aestheticism.
But, hey, content aggregation is alive and well in the age of VR!
YouTuber extraordinaire MKBHD (aka Marques Brownlee) got his hands on a few prototypes of RED’s forthcoming Hydrogen holographic pocket digital cinema phone. Brownlee made a video.
The phone looks enormous and dumb. You can watch the video for yourself, or just scan TechCrunch’s summary and move on with your life:
Brownlee, though he says he was merely at a loss for words, doesn’t seem particularly blown away. It’s easy to imagine why: small glasses-free 3D displays came and went not because they didn’t work but because they aren’t compelling. If this is just a high-fidelity version of a technology that failed for a dozen reasons, it’s hard to muster any enthusiasm.
Hydrogen will ship sometime in the future and cost far too much. A few movie directors will probably buy them, use them a few times, and go back to their iPhones.
Rebecca Fannin, Forbes:
One of the more fascinating startups in the ever-so-heated virtual reality field has to be Spaces. A DreamWorks Animation spin-out in Los Angeles funded to the tune of $39.5 million by U.S., Chinese and Japanese investors, the 16-month-old is doing something that seems fairly far out — designing virtual reality theme parks in China.
These VR attractions are in prototype stage now at large-sized back lots in LA, Orlando and China, and are set to open by early next year in at least two key Chinese locations. This comes through a $30 million joint venture with Chinese theme park operator Songcheng Performance in May 2016, celebrated at a formal ceremony where the Blue Man Group performed. Now, Spaces’ virtual reality attractions will reach 23 million thrill seekers in China who want to experience the latest enhanced rides, stage shows and live-streaming video content — all without getting nauseous.
Last year at Samsung’s developer conference in San Francisco, I watched people ride a VR rollercoaster. The single car coaster was mounted on hydraulics, not a track, and moved up and down and to and fro in sync with VR content displayed on individual Gear VR headsets worn by riders. Look at the photo at the top of this post and you’ll get the idea.
Pros: VR coasters are cheaper to build and install than the real thing, take up less real estate, and can be reconfigured via software to simulate endless coaster layouts.
Cons: Ain’t nothin’ like the real thing, baby!
We are inching slowly towards a Ready Player One sort of reality, aren’t we?
Cade Metz, NYTimes:
Backed by the venture capital firm Sequoia Capital, Limbix is less than a year old. The creators of its new service, including its chief executive and co-founder, Benjamin Lewis, worked in the seminal virtual reality efforts at Google and Facebook.
The hardware and software they are working with is still very young, but Limbix builds on more than two decades of research and clinical trials involving virtual reality and exposure therapy. At a time when much-hyped headsets like the Daydream and Facebook’s Oculus are still struggling to find a wide audience in the world of gaming — let alone other markets — psychology is an area where technology and medical experts believe this technology can be a benefit.
As far back as the mid-1990s, clinical trials showed that this kind of technology could help treat phobias and other conditions, like post-traumatic stress disorder.
VR is gaining steam in the medical community, amongst mental health professionals and as a supplement to medication-based treatment. Early results are incredibly promising; adapting proven therapy techniques to virtual reality seems to be an obvious starting point with huge upside. The trick will be getting so-called digital medicine approved as a legit form of care by regulators and insurance companies.
Until health care providers are able to bill insurers for VR-based treatments, so-called digital medicine will only be a option for those with deep pockets and/or access to practitioners willing to treat people for free.